Located in the high plains of the West Texas panhandle, the city of Lubbock, Texas is known as a hub of live music, Texan wines, and various industries like education, health care, and construction. As such a hub of activity, it’s no wonder that Lubbock is known as the “Hub City.”  But beyond its attractions and inviting lifestyle, Lubbock, Texas, is now set to join the ranks of deregulated energy markets in the Lone Star State as of mid-2023. That means residents will be able to choose their own electricity provider.